Personalized Books?

Personalised Softcover Express Book - $34.50

What if you could write a book for one specific customer, featuring that customer as the hero or heroine of your story?

J. S. "Fletch" Fletcher and Kathy Newbern, a couple of very creative writers, started a business in 1992 offering readers the chance to star in their own romance/adventure novel.

Romance novels are big sellers, generating a billion dollars a year in sales. What die hard romance novel reader would pass by the chance to read a novel where she is the star...and gets the guy at the end?

Yournovel.com, Fletch and Kathy's site, was one of the first to offer personalized books. They used a computer and personally bound the books themselves with plastic comb bindings.

Today, their business is much more sophisticated, using Print On Demand technology to create high quality perfect bound (paperback) and hard cover novels that are customized for each reader. Fletch and Kathy, avid travelers, circle the globe researching romantic locations that they use in their novels and adventure stories.

Readers complete an online profile providing 26 details about themselves, including eye color, hometown, and even the type of car driven. They can select from a variety of settings and story types.

In a week, their one-of-a-kind novel is ready to read.

Kathy and Fletch typically do 65% of their business in the weeks leading up to Valentine's Day. In fact, they do about 200 radio, TV, and print interviews during that time too, getting media coverage in People, USA Today, The View, and The Today Show, as well as many others.

Personalised Softcover Express Book

• What can you learn from this story?

• Does it spark a few ideas in your mind?

I automatically thought of books personalized for
businesses and distributed to employees
conference attendees
clients of highly paid consultants or coaches
patients of physicians in a specialty area
readers of different age groups
While this idea is not appropriate for all, with today's Print On Demand Publishing, it would not be difficult to create personalized books. In fact, it sounds like fun.

Let this idea sift through your mind a bit and see if it is useful for you.

Need a book to build your business? Lynne Klippel is an author and publisher who specializes in helping entrepreneurs and aspiring authors write non-fiction books.

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